In today’s economy even the big boys are looking for ways to keep their companies a float and put them in a position for better results. Fiat and Chrysler have found out what fusionology means to the auto industry.

Yesterdays rumors are today’s fact: Chrysler and Fiat are linking up. Chrysler’s majority owner Cerberus will give nearly one-half of its stake in Chrysler to Fiat. That’s give as in, “please assume it!” Fiat won’t pay Cerberus any cash in this deal. Alternatively Fiat will provide its small car platforms, powertrains and other systems to Chrysler with the desire that plumping out its model line will allow it to become a workable automaker. Fiat will also furnish distribution channels in abroad markets for Chrysler-branded vehicles. Chrysler will as well get business planning help from Fiat with the hope of moving the viability plan that it must submit to the government forward.

According to the press release, Fiat isn’t committing to furnish any ongoing backing for Chrysler, likely because it does not really have the hard currency to spare, either. For Fiat, this could possibly provide the means that it has been seeking to get back into the U.S. market. Fiat had been looking at a North American manufacturing site for Alfa Romeo cars for this market and now has access to plenty of Chrysler facilities. For Chrysler, it could use platforms like the Fiat 500 and Punto to produce new, efficient small cars. The question is can they get something to market quick enough to make a difference.

This enterprise represents a key milestone in the quickly changing landscape of the automotive sector and affirms Fiat and Chrysler commitment and determination to carry on playing a significant role in this global process. The arrangement will offer both companies chances to gain access to most crucial automotive markets with innovative and environmentally friendly product offering, a field in which Fiat is a accepted world leader while profiting from additional cost synergies. The deal comes after a number of targeted alliances and partnerships signed by the Fiat Group with leading auto makers and automotive suppliers over the last 5 years aimed at supporting the growth and volume aspirations of the partners concerned.

This gives you a global look at how even the ‘big boys’ are incorporating the benefits of fusing different entities, companies and marketing to make themselves strong. This type of fusionology marketing can work for smaller companies as well.

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