While lots of people were happy with President Obama’s decisiveness to have Harvard professor Henry Gates and Cambridge policeman James Crowley over for a cocktail on Thursday, it may have gone over best with one particular set of people: comedians. While President Obama was trying to fuse politics and a casual beer meeting, people that made a good go of it were the comedians.

Judging from the backlog of jokes that several comedians told over the preceding week, the beer summit was a comedy goldmine for content. Time and time again, joke after joke, Letterman, O’Brien, Fallon, and Maher milked the affair. And they developed some amusing material. So one must take note when trying to fuse certain aspects of business… some work and some don’t. Then again what doesn’t work for one obviously works for another, as this example shows you.

Obviously Obama trying to use fusion between alcohol and politics didn’t work for him but was a smash for the comics. Out of the 4, Letterman seemed to like the summit the most, making the most jokes at the expense of the get-together. And what would an Obama joke be without injecting the obligatory poke at Joe Biden?

“Big beer fest at the White House. And today, Obama sent V.P. Biden on an emergency good will mission for pretzels, so that will be good,” Letterman said.

Fallon played with the tee-totaling V.P. Also: “President Obama held his first beer summit at the White House today. Obama wanted Bud Light, Crowley wanted Blue Moon, Gates wanted a Red Stripe, and Joe Biden wanted whatever fits in his beer helmet.”

Naturally Letterman had a top-ten list for the event. A couple favorites include: “Let’s call Limbaugh and take this party to the next level” and “Tell Geithner to put his shirt on”.

Comedian Bill Maher was more targeted in his remarks: “So, I don’t know if this is a case of racism. The police in Cambridge say it had nothing to do with Gates being black. They said they’d have given the same treatment to any minority.”

A very good lesson we can take from these comedians and apply to our own business is this: A good comedian doesn’t just stop with one joke. They take a hot topic and get everything they can out of it. This is how we should use fusionology in our businesses. We need to find a hot topic (that won’t back fire on us) and get the most out of it.

Incidentally, it wasn’t just the comics who had fun with the story. The mainstream news media had a blast with it also. So, once again, we need to be careful what we are trying to fuse because even though the fusion of beer and politics backfired for the president it sure worked out for the comedians. We must learn the correct fusion techniques for our business ventures and that’s how we can keep our fusion from backfiring on us.

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