Whether or not you were a fan of the self-proclaimed “King of Pop”, you can’t dismiss Michael Jackson’s ability to do things right. Even on his earliest recordings, Jackson’s albums featured the best musicians money could buy. Jackson’s approach became: identify the most popular guitarists on the face of the planet, and hire them to play on your record, which was unique and fused different genres together.

New MLMers often hear the suggestion to “be unique” in their marketing. The basic idea is an important one, to get notice in a crowded marketplace; you must stand out in some manner. Differentiating your product or service from the competitors can make your marketing more effective. Crafting a novel marketing message can attract more possible customers. This is what Michael; Jackson became a master at.

There’s no doubt that an element of uniqueness in your marketing may make your business more memorable, competitive, and exceptional to your target audience. These are all arguments for being different. By the time Jackson published the landmark Thriller in 1982, his fusionology approach to selecting guitarists was securely in place. Guitarist Eddie Van Halen, a musician who had turned the rock world on its ear, was on the recording, lending a stupefying solo on the song “Beat It”. It was another 5 years before Jackson released his next album, 1992’s Dangerous. For this release, Jackson chose Guns n’ Roses guitarist Slash (a move that left many GNR fans scratching their heads). You are able to hear Slash playing on “Black or White” and “Give it to Me”.

Creative vision and flares of insight are all alright, but they’re nothing more than worthless unless you really do something with your ideas. We all do quite a little thinking nightly, but nothing much comes of it. What differentiates real creators from daydreaming amateurs is their willingness to roll up their sleeves and jump into the difficult work of creative thinking. Michael Jackson didn’t get where she is by just sitting around daydreaming. That’s often the first level, but it’s not long before you need to start outlining, writing, researching, planning and making phone calls. A visionary who makes things happen is the classic definitions of an entrepreneur.

I challenge you to revisit your marketing campaigns, implement the fundamental principles, and dare to be different. I think you’ll be amazed at the difference that it will make in the effectiveness and the excitement of your own marketing campaigns. As entrepreneurs, we forever think we have to do things alone, but its astonishing the synergy available from cooperating or aligning with other people. Fusion marketing can take your business to levels you never thought possible before now.

Here’s what you can do:

Click here and check out this impeccable system on how to turn your MLM or home business into a market dominating force, just like how Michael Jackson dominated the music scene.