Michael Jackson has been parodied by many musicians and comedians throughout the years, e.g. Wacko Jacko and the all the songs that Weird Al Yankovic did. If you are in MLM, you can expect fierce competitions, rival products, (products that looks just the same as yours in another competing MLM), just like MJ. You must stand above the rest.

Duplication is said to be the ultimate form of flattery. Some examples of those who took MJ’s work and made it their own; Mad TV parody’s of Michael Jackson, “Weird” Al Yankovic’s “Fat” video or “Eat It” video, in 1984 Steve Martin did an impeccable parody of Michael Jackson’s “Billie Jean. Comedy singer “Weird” Al Yankovic has heaped praise on Michael Jackson, insisting the late King of Pop helped turn him into a household name in America.

Weird Al famously parodied Jackson’s “Beat It” and “Bad” in the 1980s and scored massive hits with both and the late superstar signed off on both songs, giving Yankovic permission to poke fun at him.

There are 100s of MLM businesses present today. For each business there are 1000s of distributors present. So in a market overwhelmed with 100s of businesses and 1000000s of distributors, how would you get noticed and how would you get leads? You have big competition and you need to stand out from your competitors. You’re not only vying against distributors of other MLM programs, but you’re also vying against the distributors of your own programs. With such competition, you have to try hard to get noticed. You need branding. With our business we must make sure that we remain the front runner that everyone recognizes… like MJ did with his branding of the unmistakable glove, the dance moves, the unmistakable voice and creativeness in videos and songs.

Branding means formulating a brand of you and your business, which is unique. Branding means producing an identity that’s easily recognizable. Branding is the marketing strategy that big business uses.

There are many concepts needed in brand building. Brand building takes time. You have to let people to start remembering you the way you want them to. The process can slow but once you get it, then you are able to keep the brand alive for a long time. Michael Jackson had his branding down so well that his ‘mark’ will live on for many years beyond his passing. He will still be selling products even though he is gone.

How well do you have your branding techniques down and do you think MJ would have gone as far without his?