Using the search engines to market your product and services or to generate MLM leads is a pretty terrific way to do it. Nevertheless, there are some things that one must understand about getting recognized by the search engines.

The first thing to understand is the dreaded duplicate content penalty. A lot of people seem to get confused and really don’t understand about using search engine marketing for getting MLM leads and the dreaded “duplicate content penalty.” Many people think that if you create some content (an article) and submit it online to several places, the search engines will penalize you with a lower page position.

This is actually a mistaken belief that people have confused with a different activity that the search engines do penalize. As the internet was gaining popularity, individuals realized the advantage of getting better page rank in the search engines. Because of this, they started trying to come up with ways to influence the search engines so their page appeared in a more prominent position.

People were using a single piece of content and repeating keywords or phrases multiple times so that the content would appear higher in the search engines. The search engines caught on to this manipulation and decided that if you place the same content more than once on your own web site, the first piece of content gets counted and the second gets ignored. Mistakenly this has been thought to mean that if you have the same content on different websites, it is penalized also.

However, when websites are put together differently enough, with different layouts, structure and supporting content, you can use the same exact article and the two could show up as two separate pieces of content.

While doing this may not come with search engine penalties, we still must consider our audience. If more than one piece of content is ranking high for the identical keywords, your audience will be dissatisfied, and maybe even irritated, to keep pulling up the same content. Even when you are writing about similar topics and using the same keywords, every piece of content should provide visitors with something of value. Having the same old content over and over won’t accomplish this.

Another piece of SEO fiction is that using the keywords or keyword phrases that you’re trying to focus on many times in the content will bring a higher rank in the search results and therefore bring in more MLM leads.

Keyword density is only one piece of how the search engines determine whether or not websites get listed. There are several other factors (i.e. like the number of other sites that link to you with the same keywords).

As well, if you use a particular keyword too many times in your content, the search engines consider that to be “keyword spamming” or “keyword stuffing” and they will not show your site in the search results for that keyword.

It takes training to learn all of the facts and fiction about good SEO when you’re putting together a marketing plan for MLM leads online. Being sure to provide good solid content that will give people valuable information is just one piece of the SEO puzzle and it’s important to learn all of the other pieces.

For more information on business building, click Here to get more info about Building On A Budget.