First of all, let me start out by saying that if you are not using some sort of email campaign you should be. Email marketing is very powerful and every online networker needs to be using it to some degree. However because it is so powerful and free to use, it is overused. So let’s have a look at some strategies to get better email campaign results.

If you are one of those people who abuse this tool, (spammer) you tick me off because you ruin it for the rest of us. People are sick of getting constant junk emails. So now there are:

  1. Spam filters that are taking care of the spam, but are also picking up legitimate emails. These filters are picking up your marketing and my marketing that is being sent to those that actually requested the info.
  2. We also have the problem of substantial deletes. All of us quickly scan through the multitude of emails, highlight them all and then click delete. There is usually so much mail that it’s hard to decide which emails to read, so we just get rid of them.
  3. There is huge competition for people’s attention. People get many emails everyday and perhaps many from other marketers that are also attempting to spark interest in the very people we’re trying to market to.

This all means that it’s getting really hard to get email campaigns even seen by the prospect, and even harder to get them read and responded to. Does that mean that email marketing won’t work? Of course not. We just need to find inventive ways around obstacles. One way to do this is by using something called downloadable email messages. This type of message can be a newsletter, e-course lesson or special report that you announce to subscribers by mail. The difference is it’s a downloadable document.

Normally we send something like an e-course directly to subscribers email. And here’s where the problem start.

  • If we use the wrong keyword in the message the spam filters may get our message.
  • Everybody and their dog sends their email on the same day and yours gets lost in the mess.
  • Many subscribers “mean” to read your email, but accidentally delete it or file it away never to be seen again.

So now what? You go around the problem by using downloadable email messages that go something like this:

  • Subject: Name, here’s your download link… or Hi Name, You may download lesson 3 of the “List Building” e-course at http://www.mydomain.com/lesson3.html. Then you give a short explanation of why it works and why they need it and end it with your signature.

It’s less likely that the spam filters are going to grab this email campaign. Instead of including your whole message, you have only a few words and this makes it easier to get through the filters. As well, a downloadable document has a better perceived value and even if it doesn’t you still stand out. In an over saturated market, those who are different get more attention. As well, you get a longer shelf life when someone downloads your info.

Write your email campaigns like usual but then convert them into documents. You can make them more interesting by using diverse font sizes, styles and colors, along with some graphics if you want. In your autoresponder, instead of sending out the actual information, you’d send a download link to the file. The key is to make your message easy to identify and easy to locate.

As well, be sure to cross promote. Briefly bring up other similar messages that the subscriber may want to download also. For example: If someone is reading the 4th lesson of 6 lessons, then you would provide links for the preceding 3 messages. This reminds them to download and look at them and increases your chances for results. You might insert an affiliate link as well. Ultimately, you have messages that take the reader from one to the next and keep them interested and exposed to your offers. And finally, they spend money on your products or services.

Email marketing is great but it’s not without problems. So, we have to learn new ways of using it. This article only address the tip of the ice berg and learning all you can is vital to run a great email campaign. Renegade University is a good place to get training on other innovative marketing strategies and email campaigns.

For more good email and marketing strategies, click Here to get more info about The Renegade Network marketer.