The first step towards learning how to recruit downlines easily is to look for your target market.

MLM recruiting is just like any other sales process. You need to be able to identify the customer’s needs and give him or her a solution.

Do not make the mistake of cramming your opportunity down the prospect’s throat. It is a waste of time because a man convinced against his will is of the same opinion still.

Perry Marshall says, if you want to sell drills to a customer, then make sure you advertise about making holes, not drills! Your opportunity serves as the solution to someone’s problem:

(1) It could be the product offering health or other benefits

(2) It could be the opportunity offering to someone else a better life

(3) It could be the social circle that MLM offers.

You have to find the underlying reason – why someone will benefit from your network marketing product or opportunity, not the other way around.