The importance of SEO for a site that is being used for a sales page or MLM recruiting can’t be stressed enough. When your pages are search engine optimized it brings more free traffic and when visitors get to your pages it also makes them notice the content more.

Because we use the internet so much today our content has to do the job for us. Whether it’s marketing, getting leads, building our mailing list or whatever, our pages or sites are what get the response. The first thing to concentrate on is getting content indexed and showing up in the search engines. If pages don’t show up in the search engines there is no free way for users to find the pages we want them to see. Of course one can buy advertising, but it’s better to use SEO to get free traffic.

Here are some pointers on using SEO for sites and pages:

  • Use Title Tags. Keyword meta tags may not be so important any more, but title tags are and there are lots of people who don’t use them. Search engines use title tags to see what your content will be about and list it in the result pages. Search engines also use description tags as added information and this is a good way to get searchers to click on your webpage, so a good description is important.
  • Get a sitemap. Using a site map takes shows search engine robots all the pages of your website and helps them interpret what each page is about. This makes the website more search engine friendly and can lead to a higher ranking.
  • Use clear navigation. It’s important to use clear navigation menus so that even a youngster will understand how to use it. Using complicated flash menus or multi-tiered dropdown menus can put people off and make them leave the site.
  • Strip out all the garbage. Flash and java scripts are eye candy, but most often they are useless. Most times they just make your page or site load slowly and they aren’t really good for SEO. Using as little of these codes as possible, or none at all, is the best way to get beneficial search engine positioning.
  • Don’t clutter things up with images. Too many images can make a site or page load very slowly and most times are unneeded. When using images make sure it’s optimized to a minimum file size.
  • SEO templates are a good idea. Using an SEO template can provide good HTML that will validate. Search engine robots look at HTML codes to interpret what a website or page is about. Making it easier for the robots turns into higher rankings.
  • Research key phrases and keywords and them as the page name. Use the keywords and key phrases you want to get listed for as titles for the content at a site or for a page name. Use these keywords or phrases and synonyms in the content, so the search engines will be bale to figure out what the content is about.
  • Don’t let the page get too wide. So visitors have an easier time reading content, a section width of 500 pixels is recommended and a font size of 11 or 12 is the easiest way for our visitors to read the text.

All of theses SEO tips can help to bring better placement of sites and pages when prospects are searching for our keywords. The higher up sites or pages are placed, the more likely someone will check them out. Practicing good SEO strategies gets us the desired results of free advertising and visitors that are already looking for our content