Chief executive officers know that the customer runs their business. A returning customer is more affordable than the new customer when it touches on marketing. So what’s the finest way to get your customers to keep returning? Well, history has instructed us that the best way to “grow” your business is to produce personal relationships with your customers or candidates.

As a MLM marketer, you should recognize that this business is all about constructing relationships. This industry calls for it. Establish your relationships with your customers and candidates and you’ll see your business grow.

With cut out turkeys gazing at you from sales outlets and neighbors’ front windows, it’s difficult to brush aside the fact that it’s almost Thanksgiving. However all those funny looking turkeys should remind you of something additional, as well. It’s time to heat up your marketing efforts for the holiday season.

Although the holiday shopping season traditionally begins the day after Thanksgiving, the time to get your marketing materials ready to go out is right now.

One plan of attack to pulling in business after Thanksgiving Day is to send your customers or candidates a little Thanksgiving Day “thank you” in the form of a price reduction coupon or other exceptional offer.

Certainly, you could send off a coupon after Thanksgiving, as well because there are more holidays right around the corner. But make sure it stands out or it’s more likely to get lost in a mess of fliers, holiday cards or, emails that get sent during the holidays that your customers or candidates will be receiving. Send off a greeting and exceptional holiday offer just prior to Thanksgiving, and you’ll have a better opportunity of having your message looked at.

Some really great things you can send customers or candidates come from cross promotion Talk to business organizations in your community or online industry to see if there’s one business or person that realizes the value of cross-promotion.

Propose that the other business give you vouchers (say, buy one of something get one of something half-priced) that you are able to send as a present to your customers or candidates. You do the mailing or emailing if you will, they get a comparatively inexpensive and simple way to market their business and be recommended to your customers or candidates. You win by having a good reason to remind customers or candidates that you’re available to serve them whenever they need you.

Showing appreciation for your customers and candidates can set you apart from your competitors, increase loyalty, improve retention, inspire sales and even construct relationships that last a lifetime. Effective marketing relies on repeat exposure and showing appreciation is a low-cost and effective way to keep your marketing wheels in motion.

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