The now dreaded term ‘cold calling’, was once the revered method of MLM recruiting. However, it’s now a dinosaur term. People succeeding in MLM prospecting today don’t use this method. They use a marketing plan that gives them qualified leads. This is the rational way to do business today.  Here we will discover why you must avoid cold calling at all costs.

Cold calling can cost you more than time and money. The fact is that cold calling has minimal returns of when it comes to leads.

The reasons why to avoid cold calling at all costs:

Cold calling can make you look distressed.

Everyone wants to deal with people who are successful. Cold calling can make you appear unsuccessful. You may seem as if you have little else to do, and may make you look like a business risk.

Cold calling works against timing.

Are you sure that someone is ready to participate when you call? The answer is no. Most people you reach with cold calling may be ready next year, or never.

Cold calling can limit your production.

Leverage is one of the most important ideas behind MLM recruiting, and you won’t find it in cold calling. One call at a time is not a good system when there is only so much time in the day.

Cold calling can make you give up.

Many experts will tell you that cold calls are a big reason why people quit. Cold calling can be very intimidating and have a negative effect on your view of yourself.

Cold calling rarely gets real leads for MLM prospecting.

So called leads, gotten with cold calling, have the lowest success rate. These leads usually come from those who aren’t busy or successful.

Still, those looking for network marketing leads continue down the unforgiving path of cold calling. Some companies insist on it. The madness of this approach to business is that trying generate leads by forcing an associate to cold call can end up costing the company enormous amounts of time, money and human resources. Companies and individuals should realize that it clearly isn’t profitable to have people cold calling. It gets, without fail, the lowest returns of all lead generation techniques. However, there are those that will continue to use this ‘dinosaur method’, with the confidence that it’s the very best way to do MLM recruiting.

The real truth of the matter is that anyone that is doing cold calling can be seriously wasting their time, energy and self esteem. You may think that you are cutting corners in the short term, but the long term and your ultimate results will tell the real story.

There are many schools of thought on how to get network marketing leads, some good, some not so good. If you decide to rely on cold calling as the main focus of new prospects, you may find yourself wondering why your business is not taking off. If you find yourself using cold calling and wondering where you went wrong, keep this article about why to avoid cold calling at all costs and it will remind you.

You must have a solid strategy is you want to beat the network marketing game.

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